A lot of people ask me how I found Mr. and Mrs. Endres, the wonderful subjects of my documentary Let my Priests Grow https://vimeo.com/160904667. And I always respond that we’ve found each other, thanks to networking.
One day I was chatting with my next door neighbor and I casually mentioned my business. I explained briefly what I do and I asked her to keep me in mind in case she thought of someone that would be interested in telling a story on video. She paused for a second and said she believed her parents would like the idea of sharing their life story.
A few days later she called me and gave me her parents contact information. From there we set up a meeting to discuss the video and learn their story.
Oftentimes we think of networking as an intimidating task. It’s true, it may be nerve-wracking sometimes, but it doesn’t always have to be. Talking to people in your community, including neighbors, friends and places where you do everyday business may be a promising source. You already have a relationship with them, so they will certainly be open to listen to you. If they don’t know what you do, how can they hire you or refer your business to somebody else?
Just be careful not to turn your networking into a pushy sales pitch. Nobody likes that.