Case Study - Kulture Khazana

Kulture Khazana provides puzzles, toys, books, celebration kits and online content to forge community and confidence in children.

I’ve been working with the founder, Akruti Babaria, for over 3 years doing lifestyle photography, and was asked to create a simple video for her website that could also be used to reach out to other organizations and retailers as an introduction to her story and her business.

In order to tell her story, we used old and new pictures to illustrate her journey and purpose. The idea was to open with a statement, then tell her journey with ups and downs, and end with a strong call to action. Recently Kultura Khazana won the Fedex Small Business Grant Contest Grand Prize, and the feedback was that her video played an important role in the contest decision making process. Another recent win for Kultura Khazana is to have their products sold at Target and Nordstrom.