Case Study - Life & Legacy®
LIFE & LEGACY® is a partnership with the Harold Grinspoon Foundation that promotes after-lifetime giving to benefit Jewish synagogues and organizations.
We were approached by the organization to create a series of videos aimed at the Buffalo community. The idea was to showcase a few families that had made the commitment to the organization in order to inspire others to follow.
After doing research and pre-interviews with the families, we've found that the best way to connect with the community was to tell their personal stories and share their values, and not just the typical "I've pledged because…".
We’ve met the families at their homes and let them take us on an intimate journey, ultimately leading to their decision to make a commitment to LIFE & LEGACY®. The videos are being used on social media and are displayed on the website. The campaign has been very successful and has amassed close to $8 million in legacy commitments so far. This film won a Viddy award.
A great story has the power to move hearts, change behavior, make you memorable, and communicate your purpose.
No question is too small.