Case Study - Find Yourself at Park
Telly Awards Bronze Winner 2023 and NYX Awards Grand Winner 2022
"Find Yourself at Park" is the first film of a marketing campaign aimed to define the Park School of Buffalo, NY, in the community and showcase the use of a unique philosophy referred to as "learning by doing".
The goal was to connect with the audience through the lens of one student that embodies The Park School values. The audience includes parents and caretakers that are:
1. The transactional: "get my kid to college" 2. The anxious: "my kid is having anxiety in the traditional school" 3. The explorer: "help my kid find themself".
We pre-interviewed several students and faculty to understand the school culture deeper, and a student called Jessamy stood out as a perfect representation of Park’s values, while "speaking" to the 3 types of parents through her journey.
The video has been shared on social media, on school private tours, and is currently displayed on Park's main page. It has been a very important tool in retaining and recruiting new students for the upper school (high school).
Find Yourself at Park won Bronze at the prestigious Telly Awards, and was the Grand Winner at the NYX Awards alongside brands like Cadillac, AT&T, Cleveland Clinic, Google, Wegmans Food Markets, and more.
A great story has the power to move hearts, make you memorable, and communicate your purpose.
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