Case Study - The Vaika Project

Discover Vaika: a unique anti-aging study developed by esteemed scientists and veterinarians that aims to extend the life of dogs. The research involves a group of retired sled dogs that live happily and comfortably in a state-of-the-art facility at Cornell University. The dogs receive the highest standards of care and are part of groundbreaking research into aging prevention and treatment.

The Vaika team faced the challenge of presenting their complex anti-aging research for dogs in a way that was easy to understand and emotionally engaging for the public. The goal was to showcase the project's scientific merit while also creating a connection with the audience to gain support for the cause.

To do this, we chose to tell the story through the eyes of a single, passionate individual involved in the project. This approach made it easier for viewers to understand the research's importance and feel emotionally connected to the work. As a result, the campaign successfully resonated with the audience, helping the project grow and demonstrating the power of a human-centered narrative.

The Vaika Project film was a 2023 Bronze winner of the prestigious Telly Awards.